🧭 Research

👀 Prototype

🏗 Design

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Idea

Come up with a concept for a new web service for sports activities to attract a new audience to a healthy lifestyle

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<aside> 🇷🇺 Почитать про кейс на русском

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≈9 min reading

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Overview

  1. No Single Entry Point Solution
  2. Hard to Find and Book a Sports Venue Solution
  3. Struggling to Find Someone to Play With Solution Scaling
  4. Lack of self-challenge opportunities Solution Registration Flow
  5. Finding the right trainer Solution

My Role

I worked as part of a team of six design students, supported by mentors who answered questions and provided guidance. However, we executed the entire project independently.

In the team, I combined the roles of designer and researcher, participating in all stages of the design process: stakeholder communication, research, UX, UI, and presenting the results

What I Worked On:

Research

Conducted benchmark analysis, identified key competitors, and highlighted best market practices

Studied trends in sports and adjacent fields, ensuring the service remained relevant for future development

Mapped out user flows

Ran in-depth interviews to uncover user needs; insights later helped us design features tailored for athletes and people with disabilities

Design

Quickly delivered designs for two sports sections

Created wireframes

Worked with grid systems