🧭 Research

👀 Prototype

🏗 Design

<aside> 💡

Task

Designing a new restaurant reservation experience for guests, as well as a reservation management system for staff of a restaurant chain in Vladivostok

</aside>

<aside> 🇷🇺

Почитать на русском

</aside>

My Role

I worked as part of a team of 5 designers.

Within the team, I combined the roles of designer and researcher, participating in all stages of the design process: communication with stakeholders, research, UX, UI, and presentation of results.

What I did:

Research

• Conducted benchmark analysis, identified main competitors, highlighted best practices in the market
• Studied trends in the restaurant business and related areas; this information helped create a new booking experience for guests and better understand staff interactions with the restaurant management system
• Conducted in-depth interviews to identify user needs/pain points. Subsequently, research insights helped us identify motivators for booking tables in restaurants

Design

• Designed prototypes together with users to identify problems in the first iterations of the interface
• Designed solutions for the guest booking experience
• Created a new visual style and typography

Tests

• Tested prototypes with users for usability to identify problems in the first iterations of the interface

Organizational Aspects

We had daily 30-minute meetings where we discussed tasks for the day and what had been done the previous day. We distributed tasks and discussed solutions, problems, and plans for the week. A couple of times a month, we had meetings with stakeholders, where I presented interim results and discussed solutions.

Project Work Process

1. We formed hypotheses, conducted interviews with both frequent restaurant visitors and staff of our restaurants

1. We began studying competitors and their features. Conducted competitive analysis.